Job Objective
Develop and implement effective strategies to promote PINQ²'s image, products, and services in order to generate qualified sales leads in a complex B2B technical environment, and ensure consistent and engaging communication with various stakeholders: partners, clients, prospects.
Contribute to raising awareness of the quantum and classical computing ecosystem in Quebec.
Role within the Organization
The Marketing and Communication Manager holds a central role within PINQ² by overseeing and coordinating all marketing and communication activities, executing the more complex and strategic activities of PINQ², and aligning them with business development needs. They are also an actor in the commercial relationship as they implement tactical strategies to contribute to lead generation, monitor client-related operations, and thus participate in their satisfaction and loyalty. In close collaboration with program managers, they may also be called upon for commercial operations with the aim of developing the client portfolio.
Missions and Responsibilities
Strategy
Defines and develops PINQ²'s marketing and communication strategy for large companies and startups in a complex B2B environment
Conducts market analyses and studies
Defines and designs the communication strategy (traditional and digital), internal and external, of PINQ²
Develop action proposals and manage marketing and communication operations
Implements and monitors operations under the direction of superiors and/or in relation to clients
Product / Service Offer
In conjunction with the strategy managers, the DDA strategy director and the BOs:
Contributes to the definition of PINQ²'s value proposition
Segments, prioritizes markets and identifies corporate customer targets
Identifies customer expectations and needs
Adapt the offer
Defines the unique value proposition
Adjusts the product/service/pricing mix
Demonstrates the features and benefits of the offer
Stimulates demand
Demonstrates value
Measures perceived value and customer satisfaction
Promotion of the service offer
In conjunction with the strategy managers, the DDA director and the BOs:
Contributes to lead generation using a combination of tactics and strategies tailored to PINQ²'s objectives and its B2B enterprise market verticals
Develops content marketing and optimizes contact points with prospects (large companies, C-Level, B2B)
Produces, in conjunction with the communications manager, the marketing materials for the offer and all other visual materials
Supervises, coordinates or carries out, depending on the nature, writing work (presentation texts, social media content, blogs, newsletters, etc.)
Popularizes use cases developed by POs to stimulate demand
Organize targeted online and offline events to generate leads
Collaborates with PINQ² partners to create joint initiatives, co-organized events, and follows up with strategic partners
Digital strategy
Designs and implements a digital communication strategy, including the website and social networks, promoting engagement, interaction, and reflecting the values of PINQ² with the main goal of generating qualified leads
PINQ² radiation
Defines communication strategies to highlight PINQ²'s mission, value proposition and activities to stakeholders
Organizes, with the communications officer, events to promote the offer and networking
Plans and coordinates PINQ² events with internal (team) and external stakeholders (suppliers, partners, clients, government institutions)
PINQ² Brand Strategy
Ensures the deployment and respect of the PINQ² brand image
Is responsible for the visual identity
Defines the orientations in terms of positioning and communication
Proposes and adapts marketing and communication tools for the internal team and partners
Designs tools and organizes communication actions consistent with the brand's identity: press, digital, social media, newsletter, etc.
Press and partnership relations
Manages press, government and external partner relations
Establishes and maintains relationships with media and press agencies
Produces press releases and responds to media inquiries
Supports internal teams in their interactions with the press
Ensures media monitoring and assesses the impact
Ensures the popularization of technology among different audiences
Ecosystem monitoring
Works with other members of the ecosystem to position PINQ² within the innovation value chain
Monitors trends, market developments and competitive intelligence
Analyze the ecosystem to adapt PINQ²'s offering and adjust its communication
Internal guidelines
Plays a support and strategic advisory role in PINQ²'s activities
Defines and manages the annual budget, makes recommendations and adjusts strategies
Provides regular follow-ups with management on communications performance
Supervises the communications officer
Peripheral missions
Works closely with all departments to adjust communication and organize various events
Participate in workstreams or round tables with PINQ² partners
Participate in events organized by the ecosystem
Develops skills and technical competencies to fully understand the PINQ² product and offering
Prerequisites
University education (bachelor's or master's degree) in marketing, communications or administration required
Minimum of 5 years of experience in a complex and politicized environment
Basic knowledge of HPC technology and quantum computing, an asset
Skills in marketing and communication strategy
Technical and behavioral skills
Political Acumen : Ability to navigate a complex environment by building effective relationships
Agility : Ability to adapt quickly to changes
Creativity : Innovative spirit to develop distinctive strategies
Effective communication : Ability to clearly convey messages
Data analysis : Ability to evaluate and adjust campaigns
Customer orientation : Understanding customer needs and expectations
Rigor and organization : Effective management of tasks and deadlines
Collaboration : Ability to work with all stakeholders
Autonomy and interactions
The Communication and Marketing Manager at PINQ² must demonstrate a high level of autonomy to address the complex challenges of the position. Due to the immaturity of the product and the uniqueness of the offer, they must make strategic decisions independently, develop creative campaigns, and adapt quickly to an emerging market.
In a political and multifaceted environment, they must collaborate closely with internal and external stakeholders. This involves developing strong relationships, understanding everyone's needs, and working jointly to achieve the organization's objectives. The balance between autonomy and collaboration is essential for success in this position.